Q3 Evaluation What kind of Media institution might distribute your media product and why?

During my research I believed that Bauer would be the best institution to distribute my magazine. i found the following information:

'Bauer has a younger image that would appeal to my TA.
They target niche and mass markets.  Their TA research is superb. The Millenials are my TA.
"They have the highest media consumption of any segment, at an average 66 hours a week, and exhibit the widest range of media behaviours. They are defined as creative and influential, like their voice to be heard – especially online where they are highly active - and follow trends closely."

I really want my magazine to have access to all technology eg apps, ticket master, QR codes etc'

Upon reflection, I chose not to include QR codes or references to ticket master. I didn't feel these worked well with the style of music and the look of my house style. However, it is possible that these institutional features could be added.

I do still believe that the Millenials and the way Bauer target audiences would really help to promote my magazine. It meets a gap in the market and although it is seen as niche, it could be widened.


It does appeal to me that they target national markets - the north as well as the south.
In our area, we are close to Hull , the base of Viking radio. This would provide further marketing opportunities. Additionally, many families originally settled in the North during the 50's, 60's and 70's and this has resulted in 2nd and 3rd generations now having roots in these areas. It is true to say that today, many families have now migrated south and so it is vital that there is national targeting. I do believe Bauer would do this.

Bauer also have many social media links and I included twitter, facebook, snapchat and instagram.

Cross media convergence: I included Bollywood and songs for weddings that could be viewed in youtube. This cohesion between media platforms appeals to the new digital audience and global audience that my TA expects. The global reach of my magazine is excellent as it could be downloaded and subscribed to through Bauer and enjoyed in the UK and Asia. Bauer also has links to TV and therefore my magazine could be advertised between relevant programming. I still believe i made the right choice as they are so influential and have so many brands.

When I looked at the market I realised that previous magazines of this genre targeted males. This is something that i wanted to challenge and i think Bauer would appreciate that my pages target both males and females. Bauer do produce niche market products eg Your Horse and I actually believe my pages would have a bigger market.

I believe my product would suit their pages and Bangra Beats would slot between AM and Car.

The audience finder tool on their website would also raise my pages profile and appear alongside existing products like Heat and Kiss FM.

I am really excited by the idea of my magazine being part of the Bauer Group and feel i definitely made the right choice.