Research: institutions #6: Bauer Media

Bauer has a younger image that would appeal to my TA.

They target niche and mass markets.  Their TA research is superb. The Millenials are my TA.

"They have the highest media consumption of any segment, at an average 66 hours a week, and exhibit the widest range of media behaviours. They are defined as creative and influential, like their voice to be heard – especially online where they are highly active - and follow trends closely."

I really want my magazine to have access to all technology eg apps, ticket master, QR codes etc

They target national markets - the north as well as the south.
In our area, we are close to Hull , the base of Viking radio. This would provide further marketing opportunities.

How research has influenced my decision making

I will definitely choose Bauer for my magazine.
It completely meets the needs of my TA and I feel they would promote a new specialist magazine better than any other smaller company. They have links to other media and therefore can distribute it more widely.